The trademark CHOICE was filed by JT International S.A., a corporation established under the laws of the Swiss Confederation (the "Applicant"). The application was published for oppositions on November 28, 2011, and received one opposition filed on February 27, 2012 by THE SPANISH TRADING HOUSE, S.L. on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by INTELECT LEGAL SERVICES and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 27, 2012
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).