The trademark MAX was filed by Sonova AG, a corporation established under the laws of the Swiss Confederation (the "Applicant"). The application was published for oppositions on February 19, 2013, and received one opposition filed on May 16, 2013 by Sperian Hearing Protection, LLC on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 16, 2013
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
The renewal of the trademark was recorded by the office on November 28, 2022.
Change of name and professional address of the trademark registration was recorded on March 11, 2013. Change of name and professional address of the trademark registration was recorded on March 20, 2013. Appointment and Replacement of representative of the trademark registration was recorded on September 15, 2016. Change of name and professional address of the trademark registration was recorded on March 16, 2017. A transfer of the trademark registration was recorded on February 16, 2020.