The trademark application E-LITE Club was filed by ABB Asea Brown Boveri Ltd, a corporation established under the laws of the Swiss Confederation (the "Applicant"). Application refused.
The application was filed in English (German was selected as the second language).
The Refusal with reference B 018992847 was Rejected according to Article 7(1)(b) EUTMR with decision issued on June 12, 2024 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes
Providing incentive award programs through issuance and processing of loyalty schemes for purchase of a company's goods and services
Business administration of consumer loyalty programs.